Digital Strategy & Creative Leader focused on user experience, content & communications.
Leading digital strategy and user experiences from concept through launch.
I help organizations translate goals into effective websites, digital experiences, content and communications. I collaborate with leadership and cross-functional teams to guide initiatives from discovery and strategy through launch and ongoing optimization.
My work.
The projects below reflect my approach to digital strategy, user experience and communications. In each case, I help organizations translate goals into effective digital experiences through thoughtful planning, content strategy and execution. The work spans different audiences and industries, but the through-line is the same: connecting organizational goals with audience needs.
Atelier Viollet
Paris-born, New York–based furniture designer and artisan.
ROLE
Digital Experience Lead | Brand Stewardship
SCOPE
Website execution, CMS architecture, brand consistency, long-term evolution.
AUDIENCE
Design-conscious collectors, architects and luxury craft enthusiasts.
PROJECT
I led the Atelier Viollet website redesign, working from the brand system created by the Milton Glaser Studio translating the designer’s identity into a functional, cohesive digital experience. The focus was on honoring the original design intent while creating a site that felt restrained, luxurious and intuitive.
I oversaw the WordPress CMS build, ensuring brand consistency and editorial clarity as the platform adapted to new content and needs. Over many years, I’ve continued to steward the digital presence, maintaining a cohesive, intentional expression of the brand as it has grown.
Consuelo Mack Wealthtrack
Long-running PBS series focused on investing and financial journalism.
ROLE
Digital Strategy Lead | Platform Stewardship
SCOPE
Digital platform, content structure, publishing workflow, membership experience.
AUDIENCE
Affluent, educated viewers seeking trusted financial insight and long-form journalism.
PROJECT
I led the design and long-term evolution of the WealthTrack website, helping establish a clear, credible digital presence for the PBS series hosted by Consuelo Mack. The focus was on translating the show’s editorial rigor and authority into a platform that supported deep archives, ongoing publishing and audience trust.
Working closely with production and editorial teams, I shaped the site’s structure, content flow and membership experience, including the development of a paid, members-only section to support sustainable distribution. Over many years, I’ve continued to steward the brand platform as the show evolved, maintaining clarity, usability and brand continuity while adapting to new content and business needs.
Neighbors For Change
Grassroots community advocacy organization.
ROLE
Digital Strategy Director | Brand & Platform Lead
SCOPE
Brand creation, digital platform, content strategy, integrated marketing strategy for traffic and subscriber growth.
Audience
Local civic leaders, community advocates and grassroots donors.
Narrative
I led the creation of Neighbors for Change from the ground up, shaping the organization’s brand, voice and digital presence. The work began with clarifying mission and message, then translating that foundation into a cohesive identity and platform that could support organizing, storytelling and community engagement.
I designed and oversaw the digital platform, content structure and communication approach across web, email and social channels, ensuring clarity and consistency as the organization grew. Over time, I’ve continued to steward the brand and platform, evolving the system to support new initiatives, expand reach and deepen engagement while staying true to the organization’s core purpose.
Let’s connect.
I’m always open to thoughtful conversations around creative leadership, brand and digital work.
Photography.
Photography is how I slow down time and capture fleeting beauty, sharpening my eye for design and storytelling. These instincts guide my work as a creative director, where I craft authentic, resonant brand experiences.
